Search Engine Position

Of course, the most important reason you submit your website to a search engine is so that it will be seen--so search engine position is vital to your site's visibility. It does you little good to submit to a search engine if your site is listed pages into the listings. Most people don't look further than a few pages into their search results before either choosing a site or submitting a new search, so a high search engine position is essential to a profitable web marketing campaign. At Digital nSite, we know just how to get your site as visible as possible.

Getting the Highest Possible Search Engine Position

The search engine position of a website depends on several factors. A large part of this ranking depends on links. Sites that are linked to by many other websites are considered more popular, and will thus enjoy a higher ranking. This popularity ranking is tempered by two other factors: relevance and link text.

Relevance tries to relate your site to the sites that are linking to it. If you are a company that sells educational materials, links from tutoring services or schools will be considered more relevant than links from your cousin's blog. Similarly, the text of the links is important: a link that describes your company is more important than a link that just says "look here." This system of weighted ranking from links is something that is often out of your control, since the links come from other people's websites.

However, there are other factors in search engine position that you can control. The layout of your website, as well as mechanical details such as titles and META-tags all fit together to contribute to your search engine position. Our website optimization process will reconfigure your website so that it is as search engine-friendly as possible. Overhauling the unseen parts of your site can often have a dramatic effect on search engine position, and our experts can do wonders for your rankings.