Search Engine Listings

At Digital nSite, we understand that we are in a constantly evolving industry, and do our best to stay on top of continued changes in Internet technology, especially as it relates to search engine listings. Our business is based on getting our clients' websites into the most visible positions; our success and yours depends on our ability to stay abreast of current trends in web searching. There are a few factors that have always played a part in determining the search engine listings of sites, and new factors are constantly in development.

How Search Engine Listings Work

Search engine listings are a result of the search engine's artificial intelligence ranking sites, so that web users are most likely to find the sites that they are looking for. There are three basic categories of the criteria these powerful algorithms use to generate site rankings: website construction, website popularity, and usage statistics.

Website popularity and usage statistics take into account how much traffic a site gets, how long a typical user spends at a particular site, and how many other sites link to a site. These statistics are an attempt to quantify how much people like a particular site, and are used by the search engine to make listings based on the usefulness of a site.

Website construction is another important factor, and one that Digital nSite can help you with the most. The keyphrases logged into a site's infrastructure help the search engine interpret what a site contains. While this type of information is usually a preliminary step in ranking a site, a website with improper construction (say, missing a META-tag) will get lost among other results, no matter its quality. If a site can't reach a certain visibility, it will never acquire the popularity to make it a top site. So let us optimize your site. It's a first step, but a big one, which will have lasting effects on the growth of your web presence.